Blog — Gusiff Marketing Group

Are you Showing Up in your Life, or Simply Being There?

In this episode, Ann talks with business coach and author Steve Dale about "showing up" and how it differs from simply being present. Steve is passionate about this topic because there were times in his contracting business when he let his work consume him. Join us to hear about how he made changes to how he runs the business and now also coaches contractors.

Ann GusiffJune 11, 2021

Branding for Small Businesses with Colleen Jordan

You know that branding is important, but what does it really mean for small businesses? And what should you do to build your brand? Join Ann Gusiff as she breaks down branding with guest Colleen Jordan of the Marin Independent Journal.

Ann GusiffMay 27, 2021

How to Choose the Right Marketing Agency for Your Company with Ian Cantle

Join us and learn “How to Choose a Marketing Agency” with Ian Cantle of Outsourced Marketing, Inc. Hiring a marketing agency or subcontractor can make sense for the majority of small businesses. The key is to have a strategic marketing plan in place so that you know what you need before you start looking.

Ann GusiffMay 27, 2021

Melissa and Joseph Irons share about how they're all in with Community Involvement

In this episode I talked with Melissa and Joseph Irons, of Irons Brothers Construction in Shoreline, WA. While I thought the conversation would be focused on their new coloring book. They and their team are engaged and active with sponsorships, birdhouses and encouraging young people to consider the building trades.

Ann GusiffApril 22, 2021

Bring Your Marketing to the Next Level with Personas

Understanding your clients is an important part of your marketing strategy, one that takes some effort. Part of that effort should include spending a little time developing personas. While not as straightforward as, say, completing your Google My Business profile, it is a little easier for those in the remodeling business than in other industries.

Ann GusiffMarch 23, 2021

Do You Know What Your Clients Think?

You should know what your clients think. It matters. If they love you (and we hope they do!), they can provide a wealth of material for your marketing. But even if there were a few hiccups along the way, how your company met and solved those challenges can set you apart from your competitors.

Ann GusiffDecember 17, 2020

The Case for Marketing Your Remodeling Company Now

It’s easy to rely on referrals and a smattering on tactics to keep your pipeline full. Read and learn why now is the best time to get serious about marketing your remodeling company.