speaking
online and in-person marketing education you can trust
Ann is a national speaker who comes to educational webinars with a passion for teaching and coaching remodelers and small business owners. Ann stays current on small business marketing and works with other small business marketers through collaborative peer groups to share and support one another; and her content reflects that. Ann has been teaching live marketing seminars professionally for over 10 years, including as a Constant Contact Authorized Local Expert. Ann taught live seminars to small businesses and learned how to make marketing real and practical.
Ann lives by the understanding that during a webinar, it’s all about the attendees and educating them so they can put what they learn to use in their business. It’s not a platform for selling.
As a trade association or networking group, we know that finding new ways to providing value to your members is critical. We’d love to talk to you about creating a series of marketing webinars that are targeted at the needs of your membership.
“Our Chapter has had Ann Gusiff as a guest presenter and each time the content is fresh and relative. She has a way of packaging information that’s easily understandable with concrete steps on how to use in one’s business. We would welcome Ann back knowing each attendee is guaranteed to take away important marketing resources for their company.”
marketing education that is strategic and practical
Choose from the topics below or talk to Ann about a marketing challenge you’ve heard your members are dealing with. Ann will work with you to come up with a solution to fit your schedule, timing, audience and needs. All topics can be covered in 30 - 40 minutes plus Q&A time. If you’d prefer a longer format, we can create a more interactive workshop and/or cover more material.
Building Your Marketing Team: Find your solution - How should you get marketing done in your company? Should you hire an agency or manage it in-house? DIY or outsource? The answer depends on several factors. In this session you'll learn how to assess what your path forward should be. We’ll touch on important areas of planning, budgeting, and prioritizing marketing tactics for best results.
Understand the Customer Journey - Learn a CX (Customer Experience) framework that businesses worldwide use to understand their customers’ journey to purchase. What are they thinking, feeling and doing before they hire you? We take and apply this to small business context, showing you how to plot the journey that your prospective clients are taking. Depending on what you’re selling, diving in to better understand your customers can pay off by informing your marketing messaging and where and to reach them. From there you can apply what you learn to improve your marketing efforts and get the clients you want.
Master Google Business Profile - Formerly Google My Business, Business Profile is the #1 SEO tool for small businesses today. Learn what you need to do to master it and reap the benefits in being found and attracting your ideal clients and projects
Your Marketing Strategy Blueprint: Start with a plan to succeed - You wouldn’t begin a remodel without plans, so why doesn’t your marketing have a plan? In this webinar we explain how to create a marketing strategy that matches with where you’re taking your company, how to identify and understand your ideal clients (and projects!) so that you can focus your efforts on programs that will deliver results.
Your Online Presence is Everything: What you need to do to make the most of it - To succeed in business these days, you need more than a solid reputation. In this seminar we go through all the elements of your online presence, demonstrating and explaining why it’s so much more than your website. By understanding the elements that go into it, you can take action to constantly improve it and beat the competition.
Video Primer for Small Businesses: How to plan and develop videos to attract more of your ideal customers - Creating marketing videos is more DIY and affordable than ever. Learn the most effective types of video for small businesses and which fit with your needs and goals.
How to Build a Marketing Budget - Everyone’s spending money on marketing at some level, but few take the time to create and live by a budget. Did you ever consider that association membership should be considered marketing? How do you account for staff time dedicated to managing marketing programs? We’ll go through what expenses you should track in your budget so you can make better decisions. Come away with the tools to DIY and make the most of what you spend on marketing.
Reviews and Testimonials Speak Volumes and Drive Action: How to set up a system to get more reviews and bring in more business - 80% of consumers believe online reviews and testimonials as much as a reference of a friend. What people say about your work, your company and your staff remains online, good or bad. The smartest companies take reviews seriously and leverage what satisfied clients have to say.
And More - The benefit of being a marketing coach and part of the Duct Tape Marketing network is that I have access to and coach on all aspects of marketing for remodelers. I can create a webinar on any marketing topic that fits your members’ needs and bring in experts to cover elements of the more technical topics.
FOR THE BUILDING TRADES
Ann’s background in working with companies in home building and remodeling gives her a unique perspective. She understands the markets, challenges and clients within the building trades. Ann is committed to providing marketing education focused on helping the remodeling community and regularly teaches at professional organizations. In her speaking engagements, Ann challenges participants to look at their marketing strategically and practically, so they have takeaways that can be put into action when they get back to the office. Her decks use examples from the building trades to provide added context and connection with the audience.
The following sessions are specifically-focused for presenting to groups of professionals in the trades.
Building Your Marketing Team: Find your solution - How should you get marketing done in your remodeling company? Should you hire an agency or manage it in-house? DIY or outsource? The answer depends on several factors. In this session you'll learn how to assess what your path forward should be. We’ll touch on important areas of planning, budgeting, and prioritizing marketing tactics for best results.
The Homeowner Journey in Remodeling - Did you know that before a prospective client contacts you for a bid, they have already spent weeks or months (or longer) planning their remodel? Understanding what the homeowners are thinking, feeling and doing can help you create marketing touchpoints that match to where they are and what they’re doing. From Google My Business reviews to your website’s About Us page, from SEO to case studies, each can bring your ideal prospects a step or two closer to discovering and signing a contract with you. In this session you’ll learn the phases of the homeowner customer journey and how marketing tactics match up with each to provide a more comprehensive and effective marketing mix.
Master Google Business Profile for Remodelers - Formerly Google My Business, Business Profile is the #1 SEO tool for small businesses today. Learn what you need to do to master it and reap the benefits in being found and attracting your ideal clients and projects
Your Marketing Strategy Blueprint: Start with a plan to succeed - You wouldn’t begin a remodel without plans, so why doesn’t your marketing have a plan? In this webinar we explain how to create a marketing strategy that matches with where you’re taking your company, how to identify and understand your ideal clients (and projects!) so that you can focus your efforts on programs that will deliver results.
Your Online Presence is Everything: What you need to do to make the most of it - To succeed in business these days, you need more than a solid reputation. In this seminar we go through all the elements of your online presence, demonstrating and explaining why it’s so much more than your website. By understanding the elements that go into it, you can take action to constantly improve it and beat the competition.
Video Primer for Contractors: How to plan and develop videos to attract more of your ideal clients - Creating marketing videos is more DIY and affordable than ever. Learn the most effective types of video for remodelers and which fit with your needs and goals.
How to Build a Marketing Budget - Everyone’s spending money on marketing at some level, but few take the time to create and live by a budget. Did you ever consider that association membership should be considered marketing? How do you account for staff time dedicated to managing marketing programs? We’ll go through what expenses you should track in your budget so you can make better decisions. Come away with the tools to DIY and make the most of what you spend on marketing.
Reviews and Testimonials Speak Volumes and Drive Action: How to set up a system to get more reviews and bring in more business - 80% of consumers believe online reviews and testimonials as much as a reference of a friend. What people say about your work, your company and your staff remains online, good or bad. The smartest companies take reviews seriously and leverage what satisfied clients have to say.
And More - The benefit of being a marketing coach and part of the Duct Tape Marketing network is that I have access to and coach on all aspects of marketing for remodelers. I can create a webinar on any marketing topic that fits your members’ needs and bring in experts to cover elements of the more technical topics.
what people say
“Ann is a wonderful and engaging presenter and speaker. She is excellent at breaking down marketing concepts so that anyone can understand and appy to their own business. She keeps the audience involved and excited about her topics, which is not easy! She is very well organized and can always be counted on to take care of the details. It goes without saying that she is a pleasure to work with.” - Elyse Tager, Constant Contact
“I thought this was a great webinar and appreciate being able to be a part of it. I thought that the information was explained well and I took many screenshots that I will use while I’m trying to figure this all out! I’m growing and that’s a great thing!” - Attendee of “Marketing in Changing Times” webinar
“You will learn actionable steps to improving your marketing and communications. Appreciate the pragmatic and realistic approach and clear action priorities.” - Attendee of “Marketing in Changing Times” webinar
“I really liked the presentation and the style of the presenter and hope to attend more webinars.” - Attendee of “Master Google My Business” webinar
logistics
We want to make this easy for you. We’ve got promotional copy for the webinars, as well as a post-webinar survey. Ann is familiar with several webinar platforms and is amenable to presenting on whatever platform you use. If you don’t currently offer remote learning, we can arrange to host the webinar with you promoting it to your members.
can we partner?
We’d love to be one of your educational partners and improve your members’ marketing efforts. Click below to schedule a time to talk.