services
Strategy First Blueprint
Marketing is a system, and having a plan is required to build the system. That’s why we start with the Strategy First Blueprint.
OUR APPROACH - We involve our clients in every step of the process. Why? Because you’re the experts in your business and we’re experts in marketing. Taking a collaborative approach is critical to building a Strategy First Blueprint that meets the needs of a company and where it’s going. We systematically cover all aspects of marketing through each of the eight elements above. We introduce and coach your team through all of the Blueprint components, meeting your team where they are, regardless of marketing experience.
Strategy First Blueprint components include:
Online Presence Audit - We outline a complete picture of your current online presence, along with conclusions and recommendations
Client Interviews & Personas - We conduct phone interviews of 4 – 6 clients (current or past) and/or professionals you work with to help frame what makes your company unique. Together we’ll identify 2 – 3 different personas to fit your ideal clients and develop those into working personas that will guide your core messaging and positioning.
Competitive Benchmarking - Competitive research of your top 3 competitors and what to do with the information
Core messaging - Leveraging what we’ve learned above, we will develop your core message and positioning that addresses a problem(s) experienced by your ideal clients and your unique way of meeting your clients’ needs. The result is that you stand out from your competitors with messaging that attracts more of your ideal clients and projects
Personal Brand Page that conveys the essence of who you are on a single page to accelerate trust, attract more ideal clients and projects and shorten the sales cycle.
Customer Journey Mapping that lays out your current and suggested marketing tactics to match with each stage of your buyer’s journey
High-level Strategies and KPIs – We identify 3 – 4 key priorities to develop in the coming months as well as the key performance indices to measure success
Marketing Plan & Calendar with core content themes and recommended tactics to drive marketing execution
Cost - $4,995 - $5,795
Marketing Advisor
Have you ever just wanted someone who understands your business to give you marketing advice that fits your situation? Our Marketing Advisor service could be just what you’re looking for. Not only do we take the time to learn your business and marketing, but we bring structure to the table, starting with the Total Online Presence Audit (see separate offering for details) to know your starting point and the “Marketing Action Plan” to guide your path. We revisit your plan quarterly and keep you accountable to stay on track to get marketing done. Includes monthly 30-minute check-ins and once quarterly deeper strategy sessions and unlimited email support. Ann learns your business – what makes it tick, where you’re going and what you’re doing with marketing and sales. As a trusted advisor, I am a sounding board to bounce new opportunities off. I bring my natural “ideas” bent to the table and share different perspectives that can open doors to more powerful marketing tactics. Plus, as my client, I will help you figure out how to get marketing done in a way that works for you and your situation.
ACCOUNTABILITY
We provide accountability for the Marketing Coordinator in three ways. First, we make sure that we’ve got a priority list of what they’re working on. Second, we make sure they’re comfortable with what they're working on. And third, we go through their projects and talk through and remove any obstacles they may face in getting it done. This lifts the burden off the owner or manager.
SOP Binder to make marketing repeatable
Throughout our time working together, the coordinator will compile your company’s basic standard operating procedures (SOP) in a binder to guide their routine. Thus, your marketing is not dependent on one person, and it's more easily managed.
We’re your partner
Our goal is to become your trusted marketing partner. Your customized Strategy First Blueprint is the foundation for all your marketing. Our advising and coaching helps you build the system from the blueprint. The result is a strong marketing department that runs efficiently and effectively.