who we are
We’re guessing that your marketing isn’t working the way you’d like it to. Chances are you’ve either hired an agency to oversee marketing and you get regular reports about clicks and conversions, or you’ve got someone in-house who handles marketing, but isn’t trained and needs direction. Now there’s a better way that is more efficient and leverages external expertise while building your marketing department.
We’re coaches
We’re not looking to become your marketing staff—we want to train your marketing staff. In fact, we are confident we can double their effectiveness. We’ve taken years of marketing education, training, and tactics and molded it into a training program specifically for kitchen and bath remodelers. Add in the accountability factor to keep your marketing person on track and you’ve got a solution unlike any other.
As we begin, we will work with you and your team to outline your marketing goals and provide high-level, strategic guidance so you can rest assured that your marketing initiatives are in sync with your company goals. Then we’ll work with your in-house marketing coordinator so they can manage and implement tactics. Our materials are easily understood and applied—even for someone with little or no marketing background—and one-on-one coaching puts the learning and tactics to work.
the remodeling industry is our happy place
We’re active members in our local building association, NARI and NAHB and the Building Industry Association (BIAW) of WA. In California, Ann served on the board of North Bay NARI in Marin County. She is active at the national level with NAHB. She is a trusted resource for teaching marketing for NARI National and the BIAW where she teaches practical marketing content specifically tailored to the remodeling industry. Through her involvement and networking with remodeling professionals, Ann knows what remodelers are experiencing - such as the 2021 supply chain issues and out-of-control lumber prices - and appreciates what the current market demands of owner.
we believe in SYSTEMS to build marketing into an asset
Our ideal clients already have systems in place to keep things running smoothly. We believe that marketing should be a system too. That’s why a key element of what we do is to help install marketing systems so that marketing can be repeatable and more easily improved upon. No single person in any business should be indispensable, including a marketing person. Our ever-growing procedures library makes it easy to download and customize procedures for specific tactics. Our clients contribute to the library with procedures that we work together to capture and formalized. Your own digital library and 3-ring binder mean that you have peace of mind as marketing grows into an asset.