Marketing Coaching for Remodeling Contractors

We are committed to helping remodeling contractors with marketing by leveling up your company’s Marketing Coordinator. Our unique coaching program provides education, training, coaching and accountability so that marketing gets done and done well.

These topics cover the basic elements on which to build a strong marketing system. We introduce tactics that you should consider using and explain how each helps get the job done. These modules include:

  • Content Program 

  • Online Presence 

  • Lead Generation 

  • Marketing Channels 

  • Keeping Score: Measuring effectiveness with KPIs (Key Performance Indicators)

  • Marketing Calendar 

  • Your Customized Marketing System: The SOP binder

We encourage all team members involved in marketing to go through the videos in the Blueprint Foundation. We pace these modules so that you can dive into the specific marketing tactics that we identify and outline during the blueprint stage. 

TACTICAL COACHING MODULES

Our modules get into the details of marketing for remodelers. Over time we will cover all aspects of marketing for remodelers, targeting every opportunity that you’re likely to encounter when promoting your business. 

We anticipate that it will take about a year for a marketing coordinator to go through the modules that relate to your company. We look to be your long-term partner.

After the Strategy First Blueprint phase, we get to shift into coaching and developing your marketing system. We coach the coordinator through the modules, on the current marketing efforts, and on implementing the blueprint developed together. The marketing coordinator will keep you, the owner, up to date, provide reports, and present new opportunities. We recognize that the buck starts and stops with the owner. That's why we've built regular updates, reports, and quarterly meetings into the process. Once per month the coach meets with the owner to sync up on progress and revisit marketing opportunities worth considering.

We record our coaching sessions and welcome the owner and other marketing team members to join those sessions at any time.

 
 

we start with Strategy

Marketing is a system, and a strategy is required to build the system. That’s why we start with the Strategy First Blueprint. We could jump right in and start coaching your in-house coordinator on marketing tactics—those things you do for marketing. That, however, would be like beginning a kitchen renovation by selecting the cabinets or fridge. You need the blueprint to guide the process.

 
Coaching Program Timeline.png
 

Strategy First Blueprint components include:

We introduce and coach your team through all of the Blueprint components. As a coaching client, the Total Online Presence Audit is included.

Components include:

  • Intake forms you complete to share needed information

  • Audit of your online presence to outline a complete picture of your current situation - completed for you

  • Competitive research of your top 3 competitors

  • Phone interviews of 4 – 6 clients (current or past) and/or professionals you work with to help frame what makes your company unique

  • Ideal client personas. Together we’ll identify 2 – 3 different personas to fit you. You’ll develop them to fully represent your ideal clients.

  • Core message and positioning that addresses a problem experienced by your ideal clients and your points of differentiation

  • Marketing Hourglass that maps current and suggested marketing tactics to each stage of the buyer’s journey – Know, Like, Trust, Try, Buy, Repeat and Refer

  • Marketing Calendar with core content themes and recommended tactics to drive marketing execution

  • High-level Strategies – Identify 3 – 4 key priorities to develop in the coming months

ACCOUNTABILITY

We provide accountability for the Marketing Coordinator in three ways. First, we make sure that we’ve got a priority list of what they’re working on. Second, we make sure they’re comfortable with what they're working on. And third, we go through their projects and talk through and remove any obstacles they may face in getting it done. This lifts the burden off the owner or manager.

SOP BINDER TO MAKE MARKETING REPEATABLE

Throughout our time working together, the coordinator will compile your company’s basic standard operating procedures (SOP) in a binder to guide their routine. Thus, your marketing is not dependent on one person, and it's more easily managed. 

WE’RE YOUR PARTNER

Our goal is to become your trusted marketing partner. Your customized Strategy First Blueprint is the foundation for all your marketing. Our coaching helps you build the system from the blueprint. The result is a strong marketing department that runs efficiently and effectively.