our services

Marketing Advisor - $1,495/quarter

Have you ever just wanted someone who understands your business to give you marketing advice that fits your situation? Our Marketing Advisor service could be just what you’re looking for. Not only do we take the time to learn your business and marketing, but we bring structure to the table, starting with the Total Online Presence Audit (see separate offering for details) to know your starting point and the “Marketing Action Plan” to guide your path. We revisit your plan quarterly and keep you accountable to stay on track to get marketing done. Includes monthly 30-minute check-ins and once quarterly deeper strategy sessions and unlimited email support. Ann learns your business – what makes it tick, where you’re going and what you’re doing with marketing and sales. As a trusted advisor, I am a sounding board to bounce new opportunities off. I bring my natural “ideas” bent to the table and share different perspectives that can open doors to more powerful marketing tactics. Plus, as my client, I will help you figure out how to get marketing done in a way that works for you and your situation.

Client Video Testimonials - $1,495

Stand out among your competitors by sharing persuasive video content straight from your satisfied customers. We take the time to learn about your services and how each of the clients were served so that we guide the conversations to points that will help attract more of your ideal clients and projects. We let your clients do the talking by skillfully interviewing them to share specifics about what they appreciate most about working with you and why someone watching the video should consider hiring you. And then we edit to create short clips that build “like” and “trust” with prospective clients or referral sources. You then embed on your website and have them available to also share via email and social media.

This service is especially suited for those businesses that offer services that cost a few to tens and hundreds of thousands of dollars where “trust” plays an important role in the customer’s journey. And when a prospective client highly values the specific way you serve your clients, they’ll be happy to pay your fees.

Includes:

  • Planning call where we learn about your business and what you’re looking for with testimonials

  • Recorded video interviews of three clients - You receive complete footage with transcriptions

  • Three client video testimonials ready to embed on your website or use elsewhere online

Marketing Action Plan - Group Workshop - $795/4 sessions

This 4-session class works through all the elements of putting together a Marketing Action Plan in a comfortable online small class setting. Complete with online portal, workbook, worksheets, and online class time to learn, share and get feedback, this class will get you out of your head and thinking strategically, tying your marketing to your business goals and creating tactics that support where you’re taking your business. Includes fee to access to standalone Marketing Action Plan portal by Duct Tape Marketing.

Total Online Presence Audit - $895

Improve your remodeling company’s online presence

Wondering why your prospects don’t find you on Google? Why your website doesn’t generate traffic and leads like you thought it would? Why your competitors seem to show up for coveted keywords? Your online presence is weak in certain areas and holding you back. The key is to know what’s working for you, what’s not and how you can fix it.

Our Total Online Presence Audit helps you understand how your company shows up and with the subsequent plan of action we build for you, you’ll have a complete picture of your online presence and a roadmap to help you do the things you need to dominate and land more of your ideal projects.

Online marketing isn’t that complex, but it isn’t simple either.

With the Total Online Presence Audit you’ll get:

  • Complete review of your website

  • Analysis of your current SEO

  • Review of your presence on Google My Business and Houzz

  • Current keyword ranking data

  • Analysis of your content effectiveness

  • Social media presence

  • Competitive landscape

But we don’t stop there, we’ll also include an action plan of recommendations for improved:

  • Website structure and conversion

  • On-page and off-page SEO

  • Results from Google My Business and Houzz

  • Reputation management

  • Social media

(Are you a member of your local builders association or a national organization such as NAHB, NARI or NKBA? Then ask about our discount.

Strategy First Blueprint - $4,995

Marketing is a system, and a strategy is required to build the system. That’s why we start with the Strategy First Blueprint. We could jump right in and start coaching your in-house coordinator on marketing tactics—those things you do for marketing. That, however, would be like beginning a kitchen renovation by selecting the cabinets or fridge. You need the blueprint to guide the process.

Strategy First Blueprint components include:

We introduce and coach your team through all of the Blueprint components. As a coaching client, the Total Online Presence Audit is included.

Components include:

  • Intake forms you complete to share needed information

  • Audit of your online presence to outline a complete picture of your current situation - completed for you

  • Competitive research of your top 3 competitors

  • Phone interviews of 4 – 6 clients (current or past) and/or professionals you work with to help frame what makes your company unique

  • Ideal client personas. Together we’ll identify 2 – 3 different personas to fit you. You’ll develop them to fully represent your ideal clients.

  • Core message and positioning that addresses a problem experienced by your ideal clients and your points of differentiation

  • Marketing Hourglass that maps current and suggested marketing tactics to each stage of the buyer’s journey – Know, Like, Trust, Try, Buy, Repeat and Refer

  • Marketing Calendar with core content themes and recommended tactics to drive marketing execution

  • High-level Strategies – Identify 3 – 4 key priorities to develop in the coming months

Coaching for the Marketing Coordinator - $1,000/mo.

We are committed to helping small businesses with marketing by leveling up your company’s Marketing Coordinator. Our unique coaching program provides education, training, coaching and accountability so that marketing gets done and done well.

These topics cover the basic elements on which to build a strong marketing system. We introduce tactics that you should consider using and explain how each helps get the job done. These modules include:

  • Content Program 

  • Online Presence 

  • Lead Generation 

  • Marketing Channels 

  • Brand Identity

  • Keeping Score: Measuring effectiveness with KPIs (Key Performance Indicators)

  • Marketing Calendar 

  • Your Customized Marketing System: The SOP binder

We encourage all team members involved in marketing to go through the videos in the Blueprint Foundation. We pace these modules so that you can dive into the specific marketing tactics that we identify and outline during the blueprint stage. 

Tactical Coaching Modules

These modules get into the details of marketing for remodelers. Over time we will cover all aspects of marketing, targeting every opportunity that you’re likely to encounter when promoting your business. 

We coach the coordinator through the modules, on the current marketing efforts, and on implementing the blueprint we developed together. The marketing coordinator will keep you, the owner, up to date, provide reports, and present new opportunities. We recognize that the buck starts and stops with the owner. That's why we've built regular updates, reports, and quarterly meetings into the process. We anticipate that it will take about a year for a marketing coordinator to go through the modules that relate to your company. We look to be your long-term partner.

We record our coaching sessions and welcome the owner and other marketing team members to join those sessions at any time. We ask that you join in at least once per quarter to sync up and revisit marketing opportunities that we are considering. 

ACCOUNTABILITY

We provide accountability for the Marketing Coordinator in three ways. First, we make sure that we’ve got a priority list of what they’re working on. Second, we make sure they’re comfortable with what they're working on. And third, we go through their projects and talk through and remove any obstacles they may face in getting it done. This lifts the burden off the owner or manager.

SOP Binder to make marketing repeatable

Throughout our time working together, the coordinator will compile your company’s basic standard operating procedures (SOP) in a binder to guide their routine. Thus, your marketing is not dependent on one person, and it's more easily managed. 

We’re your partner

Our goal is to become your trusted marketing partner. Your customized Strategy First Blueprint is the foundation for all your marketing. Our coaching helps you build the system from the blueprint. The result is a strong marketing department that runs efficiently and effectively.