chat gpt on video — Gusiff Marketing Group

Getting Started with Video

You are an instructor teaching small business owners, sales professionals and other professionals who sell services. You are going to teach about the different types of videos that the individuals can use to promote their businesses across all platforms. Create a list of the various types of video, putting them in the order of least expensive to most expensive.

Sure, here are some types of videos that can be used to promote businesses across all platforms, arranged from least expensive to most expensive:

1. Product Demo Videos: These videos showcase the features and benefits of a product or service. They are usually short and to the point, and can be created using a smartphone or a basic camera. They can be posted on social media platforms, websites, and YouTube channels. Cost: Low.

2. Explainer Videos: These videos explain how a product or service works, and can be used to educate potential customers. They can be created using animation software or by filming a person explaining the product or service. They can be posted on social media platforms, websites, and YouTube channels. Cost: Low to Medium.

3. Testimonial Videos: These videos feature satisfied customers sharing their experiences with a product or service. They can be created using a smartphone or a basic camera, and can be posted on social media platforms, websites, and YouTube channels. Cost: Low to Medium.

4. How-To Videos: These videos show customers how to use a product or service. They can be created using a smartphone or a basic camera, and can be posted on social media platforms, websites, and YouTube channels. Cost: Low to Medium.

5. Brand Videos: These videos tell the story of a brand and its values. They can be created using animation software or by filming a person explaining the brand’s story. They can be posted on social media platforms, websites, and YouTube channels. Cost: Medium.

6. Event Videos: These videos capture the highlights of an event, such as a product launch or a conference. They can be created using a smartphone or a basic camera, and can be posted on social media platforms, websites, and YouTube channels. Cost: Medium.

7. Corporate Videos: These videos showcase the company’s culture, values, and mission. They can be created using animation software or by filming a person explaining the company’s story. They can be posted on social media platforms, websites, and YouTube channels. Cost: Medium to High.

8. Documentary Videos: These videos tell a story about a product, service, or company. They can be created using professional equipment and software, and can be posted on social media platforms, websites, and YouTube channels. Cost: High.

9. Commercials: These videos are professionally produced and are usually aired on television. They can be created using professional equipment and software, and can be posted on social media platforms, websites, and YouTube channels. Cost: Very High.

Please note that the cost of creating these videos can vary depending on the quality of equipment and software used, as well as the complexity of the video. Also, the cost of promoting these videos on various platforms is not included in the above list.

Incorporate another type of video "social media videos". Add them in as #1 and move the rest of the list down by 1. Create a short description as you did with the other types of video. Recreate the list.

Sure, here are some types of videos that can be used to promote businesses across all platforms, arranged from least expensive to most expensive:

1. Social Media Videos: These videos are short and engaging, and can be used to promote a product or service on social media platforms such as Facebook, Instagram, and Twitter. They can be created using a smartphone or a basic camera, and can be posted on social media platforms, websites, and YouTube channels. Cost: Low.

2. Product Demo Videos: These videos showcase the features and benefits of a product or service. They are usually short and to the point, and can be created using a smartphone or a basic camera. They can be posted on social media platforms, websites, and YouTube channels. Cost: Low.

3. Explainer Videos: These videos explain how a product or service works, and can be used to educate potential customers. They can be created using animation software or by filming a person explaining the product or service. They can be posted on social media platforms, websites, and YouTube channels. Cost: Low to Medium.

4. Testimonial Videos: These videos feature satisfied customers sharing their experiences with a product or service. They can be created using a smartphone or a basic camera, and can be posted on social media platforms, websites, and YouTube channels. Cost: Low to Medium.

5. How-To Videos: These videos show customers how to use a product or service. They can be created using a smartphone or a basic camera, and can be posted on social media platforms, websites, and YouTube channels. Cost: Low to Medium.

6. Brand Videos: These videos tell the story of a brand and its values. They can be created using animation software or by filming a person explaining the brand’s story. They can be posted on social media platforms, websites, and YouTube channels. Cost: Medium.

7. Event Videos: These videos capture the highlights of an event, such as a product launch or a conference. They can be created using a smartphone or a basic camera, and can be posted on social media platforms, websites, and YouTube channels. Cost: Medium.

8. Corporate Videos: These videos showcase the company’s culture, values, and mission. They can be created using animation software or by filming a person explaining the company’s story. They can be posted on social media platforms, websites, and YouTube channels. Cost: Medium to High.

9. Documentary Videos: These videos tell a story about a product, service, or company. They can be created using professional equipment and software, and can be posted on social media platforms, websites, and YouTube channels. Cost: High.

10. Commercials: These videos are professionally produced and are usually aired on television. They can be created using professional equipment and software, and can be posted on social media platforms, websites, and YouTube channels. Cost: Very High.

Great. I like the list. Now, take a different angle to this. Let's talk about content and how someone would go about coming up with what to create the videos about. Can you make a list for me of the main topics of videos for a service-based business?

Certainly! Here are some topics that service-based businesses can create videos about:

1. How-to videos: These videos can demonstrate how to use a product or service, or how to solve a problem that is relevant to the business. For example, a cleaning service could create a video on how to remove tough stains from carpets.

2. Customer testimonials: These videos feature satisfied customers sharing their experiences with a product or service. They can be used to build trust and credibility with potential customers.

4. Educational videos: These videos can provide valuable information to customers that is relevant to the business. For example, a financial planning service could create a video on how to save for retirement.

5. Product demos: These videos can showcase the features and benefits of a product or service. They can be used to help customers understand what the business offers.

6. Interviews: These videos can feature interviews with experts in the industry or with employees of the business. They can be used to provide insights and perspectives on relevant topics.

7. Event coverage: These videos can capture highlights from events that the business hosts or attends. They can be used to promote the business and build excitement around upcoming events.

8. Brand videos: These videos can tell the story of the business and its values. They can be used to build brand awareness and connect with customers on an emotional level.

I hope this helps!

How would you answer this question for a salesperson who has to build trust with their customers and prospective customers? What they sell could be a B2B or B2C service.

Building trust with customers and prospective customers is essential for salespeople, regardless of whether they sell B2B or B2C services. Here are some tips to help salespeople build trust with their customers:

1. Prepare with the customer in mind: Salespeople should focus on understanding the customer’s needs and preferences before engaging with them. This can help them tailor their approach and build a connection with the customer.

2. Ask great questions: Salespeople should ask open-ended questions that encourage the customer to share their thoughts and feelings. This can help them understand the customer’s needs and build trust.

3. Create value proactively: Salespeople should focus on creating value for the customer, rather than just trying to make a sale. This can help build trust and establish a long-term relationship with the customer.

4. Be honest: Salespeople should be honest about what they can and can’t do for the customer. This can help build trust and establish credibility with the customer.

5. Use customer testimonials: Salespeople can use customer testimonials to build trust with prospective customers. Testimonials can provide social proof and demonstrate the value of the salesperson’s services.

6. Provide excellent customer service: Salespeople should focus on providing excellent customer service to build trust with their customers. This can include responding promptly to customer inquiries, being available to answer questions, and following up after the sale.

I hope these tips help salespeople build trust with their customers and prospective customers!

Okay, I wanted a list of the topics of videos that might apply for the salesperson listed above. Use what I've provided you as well as consider the list you just gave me.

Certainly! Here are some topics that salespeople can create videos about to build trust with their customers and prospective customers:

2. Customer testimonials: These videos feature satisfied customers sharing their experiences with a product or service. They can be used to build trust and credibility with potential customers.

5. Product demos: These videos can showcase the features and benefits of a product or service. They can be used to help customers understand what the business

Let me try again. I want a list of video topics that are relevant to the salesperson who's selling a service to a business or a consumer. With each topic you list, please provide an example.

Certainly! Here are some topics that salespeople can create videos about to build trust with their customers and prospective customers:

2. Customer testimonials: These videos feature satisfied customers sharing their experiences with a product or service. They can be used to build trust and credibility with potential customers. For instance, a financial planning service could create a video featuring a satisfied customer who was able to retire early due to the service’s guidance.

3. Behind-the-scenes videos: These videos can give customers a glimpse into the day-to-day operations of the business. They can be used to humanize the brand and build a connection with customers. For example, a software development company could create a video showcasing the team’s work environment and culture.

4. Educational videos: These videos can provide valuable information to customers that is relevant to the business. For example, a marketing agency could create a video on how to create a successful social media campaign.

5. Product demos: These videos can showcase the features and benefits of a product or service. They can be used to help customers understand what the business offers. For instance, a home security company could create a video demonstrating how their security system works.

6. Interviews: These videos can feature interviews with experts in the industry or with employees of the business. They can be used to provide insights and perspectives on relevant topics. For example, a real estate agent could create a video interviewing a local home inspector to provide valuable information to potential homebuyers.

7. Event coverage: These videos can capture highlights from events that the business hosts or attends. They can be used to promote the business and build excitement around upcoming events. For instance, a wedding planner could create a video showcasing the highlights of a recent wedding they planned.

8. Brand videos: These videos can tell the story of the business and its values. They can be used to build brand awareness and connect with customers on an emotional level. For example, a nonprofit organization could create a video telling the story of how they were founded and the impact they have had on the community.

I hope this helps!

Use the list of 10 in your second reply and map them to a customer journey. When would someone see each of these types of videos during their journey to becoming a customer?

The 5 phases of the customer journey to map to are:

1. Awareness: The customer becomes aware of the product and its benefits.

2. Consideration: The customer compares the product with other alternatives and evaluates its value.

3. Purchase: The customer decides to buy the product and completes the transaction.

4. Retention: The customer uses the product and develops loyalty and satisfaction.

5. Advocacy: The customer recommends the product to others and provides feedback.

For example, a product demo video could be used when someone is in the following phases: consideration, purchase and retention. When possible, list the primary phase when a customer would encounter the specific type of video.

Certainly! Here are the types of videos that can be used to promote businesses across all platforms, arranged from least expensive to most expensive, and the phases of the customer journey when they would be most effective:

Now that we have the long list of types of videos and topics for small business owners, professionals and salespeople, please come up with a list of creative ways for the small business owner, professional or salesperson to get their videos in front of their customers (future, current and past) and others who might refer business to them.

Certainly! Here are some creative ways for small business owners, professionals, and salespeople to get their videos in front of their customers and others who might refer business to them:

1. Social media: Share your videos on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. You can also use social media ads to reach a wider audience.

2. Email marketing: Include your videos in your email marketing campaigns to reach your subscribers and customers.

3. Referral marketing: Encourage your customers to share your videos with their friends and family. You can also offer incentives for referrals.

4. Website: Embed your videos on your website’s homepage or product pages to provide more information to potential customers.

5. Events: Show your videos at events such as trade shows, conferences, and product launches.

6. Collaborations: Collaborate with other businesses or influencers to create and share videos.

7. YouTube: Post your videos on YouTube to reach a wider audience and improve your search engine optimization.

8. Paid advertising: Use paid advertising platforms such as Google Ads or Facebook Ads to promote your videos to a targeted audience.

9. Blogs: Embed your videos in your blog posts to provide more information to your readers.

10. Customer service: Use your videos to provide customer service and support to your customers.

I hope these ideas help you get your videos in front of your customers and others who might refer business to you!

Let's do this again. I'd like you to come up with a list of 30 additional creative uses of video using the description in my previous prompt.

Certainly! Here are 30 creative ways for small business owners, professionals, and salespeople to use videos:

1. Create a video resume: Use a video to showcase your skills and experience to potential employers.

2. Create a product review video: Review a product or service that you use and share your thoughts with your audience.

3. Create a video tutorial: Teach your audience how to do something related to your business.

4. Create a video case study: Share a success story of how your business helped a customer.

5. Create a video FAQ: Answer frequently asked questions about your business.

6. Create a video podcast: Record a podcast and add visuals to make it more engaging.

7. Create a video infographic: Turn a static infographic into an animated video.

8. Create a video whiteboard animation: Use a whiteboard animation to explain complex concepts.

9. Create a video explainer: Explain how your product or service works in a fun and engaging way.

10. Create a video interview series: Interview experts in your industry and share the videos with your audience.

11. Create a video product launch announcement: Announce a new product or service with a video.

12. Create a video thank you message: Thank your customers for their business with a personalized video.

13. Create a video customer support channel: Use video to provide customer support and answer questions.

14. Create a video virtual tour: Give your audience a virtual tour of your business.

15. Create a video company culture video: Showcase your company culture and values with a video.

16. Create a video influencer marketing campaign: Partner with influencers to create a video marketing campaign.

17. Create a video event recap: Recap an event that your business hosted or attended.

18. Create a video customer testimonial: Ask satisfied customers to share their experiences with your business.

19. Create a video social media campaign: Use video to promote a social media campaign.

20. Create a video behind-the-scenes: Give your audience a behind-the-scenes look at your business.

21. Create a video product demo: Demonstrate how your product or service works with a video.

22. Create a video explainer series: Create a series of videos that explain different aspects of your business.

23. Create a video influencer takeover: Let an influencer take over your social media accounts for a day and create videos.

24. Create a video customer appreciation campaign: Show your customers how much you appreciate them with a video campaign.

25. Create a video company history video: Share the history of your business with a video.

26. Create a video customer feedback campaign: Ask customers for feedback and create a video campaign around it.

27. Create a video employee spotlight: Spotlight employees and share their stories with a video.

28. Create a video company news update: Share company news and updates with a video.

29. Create a video company awards video: Showcase the awards your business has won with a video.

30. Create a video company anniversary video: Celebrate your company’s anniversary with a video.

I hope these ideas help you create engaging videos for your business!

Great. Now take the list of the 10 and 30 creative uses and put them into one list, adding the expected cost as you did above, e.g., low, medium, high, and also map them to the 5 phases of the customer journey. You should have a list of 40, each with cost and phases.

Certainly! Here are 40 creative ways for small business owners, professionals, and salespeople to use videos:

6. Brand Videos: These videos tell the story of the business and its values. They can be created using animation software or by filming a person explaining the brand’s story. They can be posted on social media platforms, websites, and YouTube channels. Cost: Medium. Phases: Awareness, Consideration.

11. Create a video resume: Use a video to showcase your skills and experience to potential employers. Cost: Low. Phases: Awareness, Consideration.

12. Create a product review video: Review a product or service that you use and share your thoughts with your audience. Cost: Low. Phases: Awareness, Consideration.

13. Create a video tutorial: Teach your audience how to do something related to your business. Cost: Low to Medium. Phases: Consideration, Purchase, Retention.

14. Create a video case study: Share a success story of how your business helped a customer. Cost: Low to Medium. Phases: Awareness, Consideration, Retention.

15. Create a video FAQ: Answer frequently asked questions about your business. Cost: Low to Medium. Phases: Awareness, Consideration, Retention.

16. Create a video podcast: Record a podcast and add visuals to make it more engaging. Cost: Low to Medium. Phases: Awareness, Consideration, Retention.

17. Create a video infographic: Turn a static infographic into an animated video. Cost: Low to Medium. Phases: Awareness, Consideration.

18. Create a video whiteboard animation: Use a whiteboard animation to explain complex concepts. Cost: Low to Medium. Phases: Awareness, Consideration.

19. Create a video explainer: Explain how your product or service works in a fun and engaging way. Cost: Low to Medium.

I don't understand why you didn't create a list of 40. Can you finish using the previous prompt to cover the topics you didn't include in the list of 19 just above?

Certainly! Here are 21 more creative ways for small business owners, professionals, and salespeople to use videos:

11. Create a video customer support channel: Use video to provide customer support and answer questions. Cost: Low to Medium. Phases: Retention.

12. Create a video virtual tour: Give your audience a virtual tour of your business. Cost: Low to Medium. Phases: Awareness, Consideration.

13. Create a video company culture video: Showcase your company culture and values with a video. Cost: Medium. Phases: Awareness, Consideration.

14. Create a video influencer marketing campaign: Partner with influencers to create a video marketing campaign. Cost: Medium. Phases: Awareness, Consideration.

15. Create a video event recap: Recap an event that your business hosted or attended. Cost: Medium. Phases: Awareness, Consideration.

16. Create a video customer testimonial: Ask satisfied customers to share their experiences with your business. Cost: Low to Medium. Phases: Awareness, Consideration, Retention.

17. Create a video social media campaign: Use video to promote a social media campaign. Cost: Low to Medium. Phases: Awareness, Consideration.

18. Create a video behind-the-scenes: Give your audience a behind-the-scenes look at your business. Cost: Low to Medium. Phases: Awareness, Consideration.

19. Create a video explainer series: Create a series of videos that explain different aspects of your business. Cost: Low to Medium. Phases: Consideration, Purchase, Retention.

20. Create a video customer appreciation campaign: Show your customers how much you appreciate them with a video campaign. Cost: Low to Medium. Phases: Retention.

21. Create a video company history video: Share the history of your business with a video. Cost: Medium. Phases: Awareness, Consideration.

22. Create a video customer feedback campaign: Ask customers for feedback and create a video campaign around it. Cost: Low to Medium. Phases: Retention.

23. Create a video employee spotlight: Spotlight employees and share their stories with a video. Cost: Low to Medium. Phases: Awareness, Consideration.

24. Create a video company news update: Share company news and updates with a video. Cost: Low to Medium. Phases: Awareness, Consideration.

25. Create a video company awards video: Showcase the awards your business has won with a video. Cost: Low to Medium. Phases: Awareness, Consideration.

26. Create a video company anniversary video: Celebrate your company’s anniversary with a video. Cost: Medium. Phases: Awareness, Consideration.

27. Create a video resume: Use a video to showcase your skills and experience to potential employers. Cost: Low. Phases: Awareness, Consideration.

28. Create a product review video: Review a product or service that you use and share your thoughts with your audience. Cost: Low. Phases: Awareness, Consideration.

29. Create a video tutorial: Teach your audience how to do something related to your business. Cost: Low to Medium. Phases: Consideration, Purchase, Retention.

30. Create a video case study: Share a success story of how your business helped a customer. Cost: Low to Medium. Phases: Awareness, Consideration, Retention.

31. Create a video FAQ: Answer frequently asked questions about your business. Cost: Low to Medium. Phases: Awareness, Consideration, Retention.

32. Create a video podcast: Record a podcast and add visuals to make it more engaging. Cost: Low to Medium. Phases: Awareness, Consideration, Retention.

33. Create a video infographic: Turn a static infographic into an animated video. Cost: Low to Medium. Phases: Awareness, Consideration.

34. Create a video whiteboard animation: Use a whiteboard animation to explain complex concepts. Cost: Low to Medium. Phases: Awareness, Consideration.

35. Create a video explainer: Explain how your product or service works in a fun and engaging way. Cost: Low to Medium. Phases: Consideration, Purchase, Retention.

36. Create a video interview series: Interview experts in your industry and share the videos with your audience. Cost: Low to Medium. Phases: Awareness, Consideration.

37. Create a video product launch announcement: Announce a new product or service with a video. Cost: Low to Medium. Phases: Awareness, Consideration.

38. Create a video thank you message: Thank your customers for

Let's discuss the elements of video that make them professional. For example, the simplest of videos is shot on a phone, not edited and simply uploaded or shared. From there someone could edit, add captions, titles, b-roll, music, etc. Can you please create a list of the various elements that can be incorporated into video to make them more professional. Please order the list from simplest to most complex or expensive.

Certainly! Here are the various elements that can be incorporated into video to make them more professional, ordered from simplest to most complex or expensive:

1. Video length: Keep it short and to the point.

2. Video script: Make your message clear and concise.

3. Video content: Support the script with relevant visuals.

4. Video format: Match the channel where the video will be posted.

5. Video sound: Ensure high-quality sound.

6. Video lighting: Use even and natural lighting.

7. Video editing: Use editing to enhance the video.

8. Captions: Use captions to make the video accessible to a wider audience.

9. B-roll footage: Use additional footage to add context and visual interest.

10. Music: Use music to set the tone and mood of the video.

11. Titles: Use titles to introduce sections of the video or highlight key points.

12. Animation: Use animation to explain complex concepts or add visual interest.

13. Voiceover: Use a professional voiceover to narrate the video.

14. Special effects: Use special effects to add visual interest or enhance the video.

15. Green screen: Use a green screen to add backgrounds or special effects.

16. Multiple camera angles: Use multiple camera angles to add visual interest.

17. Professional equipment: Use professional equipment to improve the quality of the video.

18. Professional editing software: Use professional editing software to enhance the video.

19. Professional lighting equipment: Use professional lighting equipment to improve the quality of the video.

20. Professional sound equipment: Use professional sound equipment to improve the quality of the sound.

21. Professional videographer: Hire a professional videographer to create a high-quality video.

I hope this helps!

We know that the content of the videos is of utmost importance and needs to resonate with the audience. First you have to get to know your ideal client persona. Think back to the class I mentioned earlier. You're the instructor, and the class is filled with small business owners, professionals who provide a service and salespeople selling services. These can be B2B or B2C. Either way, the students in the class do know something about their ideal clients, but they don't know how to translate or apply that to video. Create an outline of the session you'd teach on building on what you know about your ideal clients to develop compelling video content that resonates with the audience and gets them to take whatever action is next in their customer journey.

Certainly! Here’s an outline of the session I would teach on building compelling video content that resonates with your ideal clients:

1. Identify your ideal client persona: Start by identifying your ideal client persona. This includes demographic information such as age, gender, location, income, and education level, as well as psychographic information such as interests, values, and pain points.

2. Understand your ideal client’s journey: Map out your ideal client’s journey from awareness to advocacy. Identify the key touchpoints where video content can be used to engage and educate your ideal clients.

3. Develop a video content strategy: Develop a video content strategy that aligns with your ideal client persona and their journey. This includes identifying the types of videos that will resonate with your ideal clients, as well as the channels where the videos will be posted.

4. Create compelling video content: Create compelling video content that resonates with your ideal clients. This includes telling a story that connects with your ideal clients on an emotional level, using high-quality visuals and sound, and incorporating a clear call-to-action.

5. Measure and optimize: Measure the performance of your video content and optimize it based on the results. This includes tracking metrics such as views, engagement, and conversions, and making adjustments to your video content strategy as needed.

I hope this outline helps you build compelling video content that resonates with your ideal clients and drives results!

Hmm. Not quite what I was looking for. Let's try something a bit different. This time, please address the topic of tailoring your content to address the pain points of their clients. Create a multi-step plan that does this.

Certainly! Here’s a multi-step plan to tailor your video content to address the pain points of your clients:

1. Identify your clients’ pain points: Start by identifying the pain points of your clients. This includes understanding their needs, challenges, and goals.

2. Develop a video content strategy: Develop a video content strategy that addresses the pain points of your clients. This includes identifying the types of videos that will resonate with your clients, as well as the channels where the videos will be posted.

3. Create compelling video content: Create compelling video content that addresses the pain points of your clients. This includes telling a story that connects with your clients on an emotional level, using high-quality visuals and sound, and incorporating a clear call-to-action.

4. Measure and optimize: Measure the performance of your video content and optimize it based on the results. This includes tracking metrics such as views, engagement, and conversions, and making adjustments to your video content strategy as needed.

5. Continuously improve: Continuously improve your video content strategy by staying up-to-date with the latest trends and best practices. This includes experimenting with new types of videos, testing different channels, and incorporating feedback from your clients.

I hope this multi-step plan helps you tailor your video content to address the pain points of your clients and drive results!

Outline the steps to identify your clients' pain points. Besides talking to them directly, what are other ways for someone to identify them?

Certainly! Here are some steps to identify your clients’ pain points:

1. Conduct customer research: Conduct customer research, such as surveys, focus groups, and interviews, to understand your clients’ needs, challenges, and goals.

2. Analyze customer feedback: Analyze customer feedback from sources such as social media, customer reviews, and customer support interactions to identify common pain points.

3. Talk to your sales team: Talk to your sales team to understand the challenges and pain points that they hear from clients.

4. Analyze industry trends: Analyze industry trends and competitor offerings to identify areas where your business can differentiate itself and address pain points.

5. Use data analytics: Use data analytics to identify patterns and trends in customer behavior and identify pain points.

I hope this helps!

let's move onto the objective of each video. How would you present this to your students? Get specific about what the steps are to determine the objective of a video? What should one consider when setting the objective? Anything else I'm missing on the topic of objectives?

Certainly! Here are the steps to determine the objective of a video:

1. Identify your target audience: Start by identifying your target audience. This includes demographic information such as age, gender, location, income, and education level, as well as psychographic information such as interests, values, and pain points.

2. Understand your audience’s needs: Map out your audience’s needs from awareness to advocacy. Identify the key touchpoints where video content can be used to engage and educate your audience.

3. Develop a video content strategy: Develop a video content strategy that aligns with your audience’s needs and their journey. This includes identifying the types of videos that will resonate with your audience, as well as the channels where the videos will be posted.

4. Create a video objective statement: Create a video objective statement that aligns with your audience’s needs and their journey. This includes identifying the purpose of the video, the target audience, the key message, and the desired outcome.

When setting the objective of a video, consider the following:

1. Purpose: What is the purpose of the video? Is it to educate, entertain, or persuade?

2. Target audience: Who is the target audience for the video? What are their needs and pain points?

3. Key message: What is the key message that you want to convey in the video?

4. Desired outcome: What is the desired outcome of the video? Is it to increase brand awareness, generate leads, or drive sales?

I hope this helps!

Let's move onto the topic of calls to action within the context of these videos with you as an instructor. In this case, I don't believe that all of the videos have to have a call to action. However, where they're used, most of the time it's a good idea to include a call to action so that the prospect or customer knows what action you want them to take. Please discuss calls to action within the context of video and take time to discuss when it is a good idea to include a call to action in the video and when it's not. Also, please provide some examples of calls to action that might be used within a video and also when a video doesn't have a call to action in the video, what some examples of calls to action would be on a landing page with a video, in the comments in social media, and other locations where someone would post a video for their business.

Certainly! Calls to action (CTAs) are an essential part of video marketing. They help guide your audience towards the next step in their customer journey, whether that’s making a purchase, signing up for a newsletter, or simply learning more about your business. Here are some examples of when it’s a good idea to include a call to action in your video:

1. When you want to drive conversions: If your goal is to drive conversions, then including a call to action in your video is a must. This could be a button that leads to a landing page, a form to fill out, or a phone number to call.

2. When you want to increase engagement: If your goal is to increase engagement, then including a call to action in your video can help. This could be a prompt to like, share, or comment on your video.

3. When you want to build brand awareness: If your goal is to build brand awareness, then including a call to action in your video can help. This could be a prompt to visit your website, follow you on social media, or sign up for your newsletter.

Here are some examples of calls to action that might be used within a video:

1. Subscribe to our channel: Encourage viewers to subscribe to your YouTube channel to stay up-to-date with your latest videos.

2. Visit our website: Encourage viewers to visit your website to learn more about your business.

3. Sign up for our newsletter: Encourage viewers to sign up for your newsletter to receive updates and special offers.

4. Download our app: Encourage viewers to download your app to stay connected with your business.

5. Make a purchase: Encourage viewers to make a purchase by offering a discount or special offer.

When a video doesn’t have a call to action, some examples of calls to action would be on a landing page with a video, in the comments in social media, and other locations where someone would post a video for their business. For example:

1. Visit our website: Encourage viewers to visit your website to learn more about your business.

2. Sign up for our newsletter: Encourage viewers to sign up for your newsletter to receive updates and special offers.

3. Follow us on social media: Encourage viewers to follow you on social media to stay up-to-date with your latest news and updates.

I hope this helps!

Now let's move onto the tools required to record and edit quality videos. Create 3 lists - The first is the basic set-up using an existing camera on one's computer or their mobile phone, an external microphone such as a Lavalier microphone, a tripod to set up the camera at eye level, and lighting using lamps, natural light and perhaps a simple ring light. The second list is a greater investment and may include a USB microphone and a mic arm or stand, an external camera such as a Logitech, a lightbox or other more substantial lighting kit. The third list is for more serious applications and would include a DSLR camera and microphone, a lighting kit, a second camera and potentially a videographer or camera person.

But for DIY video, discuss what the important things are to base your investment in equipment on. It's not expensive to get started. But an external microphone is critical to record quality sound. Without a decent mic, you can't obtain good quality audio.

I'd like to see this organized discussing the 3 options, with the equipment for audio, video, camera set-up (tripod, etc.) and lighting.

Certainly! Here are the three lists of equipment for recording and editing quality videos:

Basic set-up:

Audio: External microphone such as a Lavalier microphone.
Video: Existing camera on one’s computer or their mobile phone.
Camera set-up: Tripod to set up the camera at eye level.
Lighting: Lamps, natural light, and perhaps a simple ring light.

Greater investment:

Audio: USB microphone and a mic arm or stand.
Video: External camera such as a Logitech.
Camera set-up: Tripod to set up the camera at eye level.
Lighting: Lightbox or other more substantial lighting kit.

Serious applications:

Audio: DSLR camera and microphone.
Video: DSLR camera and a second camera.
Camera set-up: Tripod to set up the camera at eye level.
Lighting: Lighting kit.
Additional: Potentially a videographer or camera person.

When it comes to investing in equipment for DIY video, it’s important to base your investment on the following:

Audio: An external microphone is critical to record quality sound. Without a decent mic, you can’t obtain good quality audio.
Video: A high-quality camera is important for capturing clear and sharp video.
Camera set-up: A tripod is essential for keeping the camera steady and at eye level.
Lighting: Good lighting is important for creating a professional-looking video.

I hope this helps!

Now let's talk about editing and what options people have who are new to editing. Please make recommendations about the tools available and some basics about getting started with editing. Please create a list of the more popular editing tools that are rated as good for beginners, some of which are now online such as Descript. Also include downloadable software programs. What advice can you find for someone getting started with editing. Are there best practices?

Certainly! Here are some popular video editing tools that are rated as good for beginners:

1. Adobe Premiere Elements: This is a user-friendly video editing software that is subscription-free and comes with Adobe’s innovation and user experience. It’s super-simple to get started learning the ropes 1.

2. CyberLink PowerDirector: This video editing software is packed with features and powerful tools, but it’s still great for beginners. The interface is relaxed and efficient, making it easy to learn and grow with you as your skills improve 1.

3. Wondershare Filmora: This software is seemingly built for beginners, yet has a big range of editing tools. It’s budget-friendly, too, which is ideal if you’re just starting out 1.

4. Descript: This is an online video editing tool that is great for beginners. It’s intuitive, collaborative, and more powerful than ever before. It’s fast, intuitive, and collaborative, and comes with a full suite of video editing tools 2.

5. HitFilm 4 Express: This is a free video editing software that is great for beginners. It’s versatile and comes with a big range of editing tools 3.

6. Apple iMovie: This is a video editing software that is great for beginners and is available on Mac. It’s easy to use and comes with a range of editing tools 4.

7. Microsoft Movie Moments: This is a video editing software that is great for beginners and is available on Windows. It’s simple to use and comes with a range of editing tools 4.

When it comes to getting started with editing, here are some best practices:

1. Start with a plan: Before you start editing, make sure you have a plan in place. This includes identifying your target audience, understanding their needs, and developing a video content strategy that aligns with their needs and their journey.

2. Keep it simple: When you’re just starting out, it’s important to keep things simple. Focus on the basics and don’t try to do too much too soon.

3. Use templates: Many video editing tools come with templates that you can use to get started. These templates can help you create professional-looking videos quickly and easily.

4. Learn the basics: Take the time to learn the basics of video editing. This includes learning how to import media files, how to cut, split, and trim clips, how to use transitions and effects, and how to export your video.

5. Practice: Practice makes perfect! The more you practice, the more comfortable you’ll become with video editing.

I hope this helps!

Please take the list of software and include the prices, including if it's a subscription or a purchase.

Certainly! Here are some popular video editing tools that are rated as good for beginners:

1. Adobe Premiere Elements: This is a user-friendly video editing software that is subscription-free and comes with Adobe’s innovation and user experience. It costs $99.99 1.

2. CyberLink PowerDirector: This video editing software is packed with features and powerful tools, but it’s still great for beginners. It costs $99.99 1.

3. Wondershare Filmora: This software is seemingly built for beginners, yet has a big range of editing tools. It costs $69.99 1.

4. Descript: This is an online video editing tool that is great for beginners. It costs $15 per month .

5. HitFilm 4 Express: This is a free video editing software that is great for beginners .

6. Apple iMovie: This is a video editing software that is great for beginners and is available on Mac. It’s free .

7. Microsoft Movie Moments: This is a video editing software that is great for beginners and is available on Windows. It’s free .

When it comes to getting started with editing, here are some best practices:

2. Keep it simple: When you’re just starting out, it’s important to keep things simple. Focus on the basics and don’t try to do too much too soon.

3. Use templates: Many video editing tools come with templates that you can use to get started. These templates can help you create professional-looking videos quickly and easily.

5. Practice: Practice makes perfect! The more you practice, the more comfortable you’ll become with video editing.

I hope this helps!

Let's move on to where to host and/or post videos. Discuss the differences between posting to a social channel and the feed vs. hosting on a search engine like YouTube or a private tool like Vimeo and embedding a video on your website. (If I am missing other ways to post and host videos, let me know. You'll need to cover how people discover and encounter the videos and how that plays into the video distribution. When there are costs involved, please add in those. Discuss what each of the hosting tools are best for and how someone would make the decision to choose one over another. Are there pros and cons to some of the hosting platforms? Please create a list of hosting platforms for video.

Certainly! Here are some popular video hosting platforms and their pros and cons:

1. YouTube: YouTube is the largest video sharing website on the internet, with over 2 billion monthly active users 1. It’s free to use and offers a wide range of features, including analytics, monetization, and live streaming. YouTube is great for businesses that want to reach a large audience and build brand awareness. However, it’s not ideal for businesses that want to host private videos or have more control over their branding.

2. Vimeo: Vimeo is a video hosting platform that is designed for businesses and creative professionals. It offers a range of features, including customizable video players, analytics, and privacy controls. Vimeo is great for businesses that want to host private videos or have more control over their branding. However, it’s more expensive than other video hosting platforms and has a smaller audience than YouTube.

3. Wistia: Wistia is a video hosting platform that is designed for businesses. It offers a range of features, including customizable video players, analytics, and lead generation tools. Wistia is great for businesses that want to host private videos or have more control over their branding. However, it’s more expensive than other video hosting platforms and has a smaller audience than YouTube.

4. Facebook: Facebook is a social media platform that allows users to upload and share videos. It’s free to use and offers a range of features, including analytics and live streaming. Facebook is great for businesses that want to reach a large audience and build brand awareness. However, it’s not ideal for businesses that want to host private videos or have more control over their branding.

5. Instagram: Instagram is a social media platform that allows users to upload and share videos. It’s free to use and offers a range of features, including analytics and live streaming. Instagram is great for businesses that want to reach a large audience and build brand awareness. However, it’s not ideal for businesses that want to host private videos or have more control over their branding.

6. TikTok: TikTok is a social media platform that allows users to upload and share short-form videos. It’s free to use and offers a range of features, including analytics and live streaming. TikTok is great for businesses that want to reach a younger audience and build brand awareness. However, it’s not ideal for businesses that want to host longer videos or have more control over their branding.

When it comes to choosing a video hosting platform, it’s important to consider your business needs and goals. If you want to reach a large audience and build brand awareness, then YouTube or Facebook might be the best option. If you want to host private videos or have more control over your branding, then Vimeo or Wistia might be the best option. It’s also important to consider the cost of each platform and the features that they offer.

I hope this helps!

I forgot about streaming. Please discuss when someone would use it, how it works and anything pertinent to a person starting to use video. Why would someone decide to stream? What applications does streaming have for the audience mentioned above?

Certainly! Streaming is a method of viewing video or listening to audio content without actually downloading the media files 1. When you stream a movie or song, the data is sent to you as it’s playing, meaning that you don’t have to wait for the entire file to download first 2. Here are some applications of streaming video:

1. Online entertainment: Streaming stored video is commonly used for online entertainment, allowing users to access movies, TV shows, and other content from the internet 3.

2. Video conferencing: Streaming stored video is used for video conferencing, allowing for real-time communication between participants 3.

3. Live events: Streaming is useful for live events such as sporting events, church services, conferences, summits, trade shows, school events, concerts, and plays 4.

4. Replacing cable: Streaming services like YouTube TV are great for replacing cable and offer a range of channels and features 5.

5. Free movies: Streaming services like Tubi offer free movies and TV shows 6.

6. Sports: Streaming services like Fubo are great for sports fans and offer a range of sports channels 5.

Streaming has many benefits, including:

1. Immediate access: Streaming content starts to play more or less instantly, regardless of how large the audio or video file is. There’s no need to wait for it to download in its entirety 2.

2. No storage space required: Streaming doesn’t require storage space. You don’t need a large hard drive to hold content you want to watch or listen to, unlike the way you need to download apps and have sufficient space to store them 2.

3. Improved sound and visual quality: Streaming media is often of higher quality than downloaded media, provided you have a good internet speed 7.

4. Accessibility: Streaming services are available on a wide range of devices, including smartphones, tablets, computers, and smart TVs 5.

5. Variety: Streaming services offer a wide range of content, including movies, TV shows, live events, and more 7.

I hope this helps!

Let's talk about what is included in a video plan for a small business or professional or salesperson just starting out with video. Please provide a template that I can use as the basis for a handout. Use all the information that we've talked about in this session. Note that this is about a plan vs. going into all the details of the tools. Let's keep in simple.

Certainly! Here’s a simple template for a video plan for small businesses, professionals, and salespeople just starting out with video:

4. Create compelling video content: Create compelling video content that resonates with your audience. This includes telling a story that connects with your audience on an emotional level, using high-quality visuals and sound, and incorporating a clear call-to-action.

I hope this helps!

We need to cover the basics of storytelling and script-writing. Again, assume the role of instructor and create a lesson about how to organize a short story from their business that resonates with their audience. Then give them some guidelines on how to create a script, know how long it is (targeting 30-90 seconds for each video), and to practice and prepare for recording. If you find anything from Storybrand on writing video scripts, please include it.

Certainly! Here’s a simple lesson on how to organize a short story from your business that resonates with your audience:

When it comes to writing a script for your video, here are some guidelines:

1. Keep it short: Aim for a video length of 30-90 seconds. This is the ideal length for most videos and will help keep your audience engaged.

2. Start with a hook: Start your video with a hook that grabs your audience’s attention and makes them want to keep watching.

3. Tell a story: Use storytelling to connect with your audience on an emotional level. This will help them remember your message and take action.

4. Include a call-to-action: Include a clear call-to-action that tells your audience what you want them to do next. This could be visiting your website, signing up for your newsletter, or making a purchase.

5. Practice and prepare: Practice your script and prepare for recording. This will help you feel more confident and comfortable in front of the camera.

If you’re looking for more guidance on writing a video script, StoryBrand has a great framework for creating a clear and compelling message. Here are the seven elements of the StoryBrand framework:

1. A character: Your video should have a main character that your audience can relate to.

2. Has a problem: Your character should have a problem that your audience can relate to.

3. Meets a guide: Your character should meet a guide who can help them solve their problem.

4. Who gives them a plan: The guide should give your character a plan to solve their problem.

5. And calls them to action: The guide should call your character to action.

6. That helps them avoid failure: Your character should take action to avoid failure.

7. And ends in success: Your character should achieve success by taking action.

I hope this helps!

Let's move on to the setting of DIY videos. Some that come to mind are seated at a desk, standing, walking outside holding a phone, having someone record you holding the camera. I'm sure there are others. With each of these, list tips, equipment, lighting, noise, etc.

Certainly! Here are some tips for recording videos in different settings:

1. Seated at a desk: If you’re recording a video while seated at a desk, make sure you have a comfortable chair and that your camera is at eye level. Use a tripod or a stack of books to prop up your camera if necessary. Make sure you have good lighting and that there’s no background noise.

2. Standing: If you’re recording a video while standing, make sure you have good posture and that your camera is at eye level. Use a tripod or a stack of books to prop up your camera if necessary. Make sure you have good lighting and that there’s no background noise.

3. Walking outside holding a phone: If you’re recording a video while walking outside holding a phone, make sure you have a good grip on your phone and that you’re not blocking the camera lens. Use a stabilizer or a gimbal to keep your camera steady. Make sure you have good lighting and that there’s no background noise.

4. Having someone record you holding the camera: If you’re having someone else record you holding the camera, make sure they have a good grip on the camera and that they’re not blocking the lens. Use a stabilizer or a gimbal to keep the camera steady. Make sure you have good lighting and that there’s no background noise.

When it comes to lighting, it’s important to have good lighting to create a professional-looking video. Here are some tips for lighting:

1. Use natural light: Natural light is the best option for lighting your video. Try to record your video near a window or outside.

2. Use artificial light: If you don’t have access to natural light, use artificial light. You can use lamps or other light sources to create a well-lit environment.

3. Avoid backlighting: Backlighting can create a silhouette effect and make it difficult to see your face. Make sure you’re facing the light source.

When it comes to noise, it’s important to record your video in a quiet environment to avoid background noise. Here are some tips for reducing noise:

1. Record in a quiet room: Record your video in a quiet room with no background noise.

2. Use a microphone: Use an external microphone to reduce background noise and improve sound quality.

3. Reduce echo: If you’re recording in a large room, use sound-absorbing materials such as curtains or blankets to reduce echo.

I hope this helps!

Can you please add some information about choosing a background for your videos and when some are more appropriate than others, especially if someone wants to be seen as professional, authentic and/or approachable.

Certainly! Here are some tips for choosing a background for your videos:

1. Choose a background that is relevant to your message: The background of your video should be relevant to the message you’re trying to convey. For example, if you’re creating a video about cooking, you might want to choose a kitchen as your background.

2. Keep it simple: A simple background can help keep the focus on you and your message. A plain wall or a solid color backdrop can work well.

3. Avoid clutter: A cluttered background can be distracting and take away from your message. Make sure your background is clean and uncluttered.

4. Consider your brand: If you’re creating a video for your business, consider using your brand colors or logo in the background.

5. Use natural light: Natural light can help create a professional-looking video. Try to record your video near a window or outside.

6. Use artificial light: If you don’t have access to natural light, use artificial light. You can use lamps or other light sources to create a well-lit environment.

7. Avoid backlighting: Backlighting can create a silhouette effect and make it difficult to see your face. Make sure you’re facing the light source.

When it comes to being seen as professional, authentic, and/or approachable, the background you choose can play a role. Here are some tips:

1. Professional: If you want to be seen as professional, consider using a solid color backdrop or a simple background that is relevant to your message.

2. Authentic: If you want to be seen as authentic, consider using a background that is relevant to your message and that reflects your personality.

3. Approachable: If you want to be seen as approachable, consider using a background that is warm and inviting. A plain wall or a solid color backdrop can work well.

I hope this helps!

Let's discuss branding in DIY videos. Please list the elements of branding - whether personal or for a company, and how they apply to video. Some of these elements include: logo, colors, fonts, the messaging, voice, style, tone.

Certainly! Here are some elements of branding that can be applied to DIY videos:

1. Logo: Your logo is a visual representation of your brand and should be prominently displayed in your videos.

2. Colors: Your brand colors should be used throughout your videos to create a consistent look and feel.

3. Fonts: Your brand fonts should be used throughout your videos to create a consistent look and feel.

4. Messaging: Your messaging should be consistent with your brand voice and tone. Make sure your videos communicate your brand’s values and mission.

5. Voice: Your brand voice should be consistent across all your videos. This includes the tone, language, and style of your videos.

6. Style: Your videos should have a consistent style that reflects your brand. This includes the use of graphics, music, and other visual elements.

7. Tone: Your videos should have a consistent tone that reflects your brand. This includes the use of humor, seriousness, or other emotions.

By incorporating these elements into your DIY videos, you can create a consistent and professional look and feel that resonates with your audience.

I hope this helps!

Gusiff Marketing Group

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